Forever Furniture

Client: The Cotswold Company
Directors: Zhang & Knight (Friend)
CCOs: Ben Middleton & Stu Outhwaite-Noel
ACDs: Josh Dando, Steven Dodd

The Cotswold Company is one of the UK’s largest furniture retailers. They’ve established themselves almost entirely through their online presence, which has led to them amassing an impressive six retail sites.

We were asked to create their first ever TV ad, to help grow their customer base.

Enlisting the help of directors Zhang + Knight, we created a story which centres around beautiful, timeless pieces of Cotswold Co furniture. In each vignette, we focus on a particular piece, as the scene begins to develop and change. Plants rise, possessions change and families grow, representing the passage of time. 

Flexible Sales Ad

In 2020, the Cotswold Company wanted to go bigger and better. On the surface, the brief was tricky. We had to shoot several pieces of their furniture, in a way that would allow us to create different edits during different sale periods, using infinite combinations of the furniture we shot. It’s essentially your classic ‘DFS Sale’ ad. Our solution? An abstract Rubik’s Cube-style space with infinite planes, where the wall of one set becomes the floor of another. Edgy.