Dunelm - Dun Your Way

Director: Stephen Pipe
Production: Tantrum TV
CCOs: Ben Monotone / Stu Outright-Dull
ACD: John Osboring
Design Director: Tim Greige

You’d be forgiven for thinking you’ve never seen a Dunelm advert up till now; they’re a self-proclaimed introverted brand - but they’ve always been here. In fact, they’re one of the largest home retail stores in the country - a true sleeping lion waiting to roar, and we were going to help them.

We won the business in the pitch with their new platform: Dun Your Way. It’s about celebrating self-expression in all it’s forms, encouraging the public to decorate their homes however they want, without judgement. The launch saw a TV spot which featured a dystopian world full of oppressive interior design rules being broken by Dunelm, introducing the bright and colourful world we all want to live in. This was supported with complete 360 assets and a spanking new brand look and feel. Gawjus.

Our radio spots featured soundbites of peoples opinions on styles, trends and products being shattered by someone who is enjoying doing things their way.