Eve Sleep sponsors Late Nights on Channel 4… Ironically.

Client: Eve Sleep
Director: Locky (Kode)
Music: Si Hulbert
Sound: Tom (GCRS)
Account: Ciara O’Brien
Producer: Conor Hamill

After the success of the Switch Off campaign, eve wanted to bring the test card back for round two, and when we heard Channel 4’s Late Nights sponsorship slot was available we had to jump at it. We got the gang back together to do it all over again. And so, here’s Channel 4’s first ironic, perhaps even a little reluctant sponsor, here to remind all those blue light zombies and sofa contortionists to hit the hay.

Just remember, if you see it on TV it’s definitely past your bedtime.

Gaming Ads

Alongside the TV we once again created radio spots that intercepted late-night-thumb-warriors playing games on their mobile phones.