Client: Full Fact
Misinformation (or ‘Fake News’), is one of the greatest threats we face today. It is designed to provoke - breeding a culture of hatred and turning us against each other.
Technology just isn’t keeping up with the amount of data we scroll through each and every day, meaning false news stories are being read, believed and shared by the public.
It hides in Twitter Hashtags, WhatsApp Groups and Facebook statuses, travelling from host to host, infecting the readers’ minds.
This campaign shows misinformation for what it is - a virus that needs to be eradicated, with Full Fact being the cure.
Prescriptions are posted through people’s letterboxes, directing them to the Full Fact website.