Jose Cuervo – Liberate Your Spirit

Director: Paul Butterworth
Production: Oxigeno Mexico
CCO: Stu Outhwaite-Noel
Photographer: Mau Sierra

In this spot we see three Jimadores enjoying a reflective moment after a days work, wondering where their beloved agave ends up. We’re then whisked up into the sky and taken on a journey by none other than the Jose Cuervo crow, visiting four different settings featuring four delicious serves of tequila. In the end, we return to the Jimadores as they continue to daydream, remarking “I guess we’ll never know.”

And the talented Mau Sierra got some excellent lifestyle shots for the brand, too.