Macca’s – McHappy Day

Client: McDonald’s Australia
Photographer: Charlie Grant
Agency: Akcelo Sydney

Every year, McDonald’s runs McHappy Day — a major fundraiser for Ronald McDonald House Charities, which supports families with seriously ill or injured children. This year, they wanted to spotlight their Grimace and Hamburglar socks and bucket hats, with all profits going straight to the cause. Our job? Make them look as cool and covetable as possible.

I dreamt of a vintage red cadillac for this shoot. Luckily, Lea came through… with her Ford Fiesta. Haha.