Merlin Entertainment — Blackpool Pick’n’Mix

Design: Tim Green & Flo Levene
3D: Dele Adayi
Retouch: Graham Rainsbird

You may or may not know, but Merlin Entertainment own a serious chunk of Blackpool’s seafront attractions: from Madame Tussauds to the Sea Life Centre; the Tower Eye to the iconic Blackpool Ballroom; and they wanted to launch a new multi-pass offer that allows holidaymakers to mix and match all of the venues to create an entry pack that works for them.

It could’ve been a small, functional brief — but we decided to make an entire design system and campaign out of it with something as synonymous with childhood as Blackpool is — pick’n’mix sweets.