Petbarn & ProBalance – Scents Check

Agency: Howatson+Company

Pet breath is infamous – and not in a good way. But did you know it can reveal more about your pet’s health than you think?

Despite being vital, dental health rarely makes it into conversation. That’s why Petbarn & ProBalance came to us with a challenge: how do we raise awareness and spark real talk about their doggy’s foul breath?

Our answer: Scents Check. An inventive mailer sent exclusively to journalists and influencers across Australia, designed to get everyone sniffing, sharing, and starting new conversations about pet health, generating earned media buzz in the process.

So go on, give your dog’s breath a whiff – what do you smell? Fruity? That could be diabetes. A bit like urine? That could be kidney disease. Neutral? Ahh, your pup’s just fine.