Discover the Legend of The Kraken

Client: The Kraken Rum
Design: Tim Green, Ryan MacEachern
CCO: Ben Middleton
CD: Me

Legendary Kraken Rum needed a new flexible brand identity that could help them avoid using an extremely expensive CGI tentacle every time they needed to make a visual. And so, we came up with the ‘Kraken Smash’, turning the sucker marks themselves into an iconic new asset for them: working with ink, glass, concrete and everything in between – it’s an asset that can flex across all seasons, and help strengthen their brand to be more recognisable globally, even in dark markets where a bottle can’t be shown.

Smashing.