Macca’s x Friends

Client: McDonald’s Australia & Warner Brothers
Photographer: Wes Nelson
Made with: Oskar Westerdahl
Agency: Akcelo Sydney

As a lifelong Friends fan, could I BE any more excited about this partnership?!

We were tasked with launching the Friends Meal at Macca’s, featuring six collectibles of the iconic characters. The campaign spanned OOH, TV, radio, and a full social rollout — generating thousands upon thousands of DMs and messages from fans desperate to get their hands on the gang.

We even recreated famous scenes using the collectibles, bringing them to life through an episodic social video series, and built bespoke arcade games for the MyMacca’s App featuring games like ‘Rachel’s Coffee Break’ and the iconic ‘PIVOT!’

Who knew life was gonna be this way? 👏👏👏👏